Brainetics
Making math fun through clever design. Brainetics is an educational game that teaches you to use your brain more efficiently to process and memorize information so you can do amazing things with math and memory. Brainetics has been featured on ABC's 20/20 and has won numerous awards like Parent's Choice and Mom's Best Winner.
━━━
Strategy
Branding
Design
Social
Marketing
Challenge
Expand brand awareness and establish online presence.
Redesign website and overall brand identity.
Increase brand awareness using social media channels and direct traffic to the website.
Solution
Developed and optimized a responsive website with strategically placed CTAs.
Implemented various social media campaigns to increase engagement and drive traffic to the website.
Increased brand awareness using social media channels.
Outcome
Brought brand vision to life via upgraded visual identity.
New digital experience resulted in an increase in incoming traffic to the website.
Saw an increase in leads generated, supported by a strategy for continued growth.
Brand Identity
Designed to Make Math Fun
The concept of having “having fun while learning” is deeply rooted in the Brainetics brand and is showcased in its visual identity. Vivid colors were incorporated into the new brand identity to represent its fun nature.
Logo Design
The new logo is simple, yet recognizable and good looking. The logo follows the same brand color guideline and looks fresh & modern.
Brand Colors ╳ Style Guidelines
Iconography
As a visual aid to the brand’s focus on education and the unique design elements of the website, custom iconography was created. The series of icons elegantly communicates every detail and makes information easily digestible and entertaining.
Website
Designed & Developed
for Education
Crafted a kid-friendly website that adjusts seamlessly between platforms and engages users in the content. Pages were designed to not only be informative but also showcase the fun nature of the brand.
UI Design
The new website is simple, yet recognizable and good looking. The site follows the same brand color guideline as the logo making it feel fresh & modern.
Interactive content, vivid visuals, and responsive design.
Digital Strategy
Amplifying Brand Voice
With an integrated, cross-channel strategy, the power of social media was leveraged by producing imagery, curating content, and distributing it across online media channels to build audiences, increase traffic, and drive sales.
Content that excites
Created a suite of social and digital content to help communicate the value of the brand’s product across all channels in a unified and aspirational way. Designed social content to feel bright and exciting to mimic the brand itself and inspire a desire to learn.
Enticing content equals engaged consumers.
Visual Storytelling
It’s not just about publishing cute photos, you have to put thought into what’s the best visual way of representing the brand online. The first thing audience sees when interacting with your brand on social media is your brand’s photos and videos – first, they see the photo, then (if it’s intriguing enough) they read the copy. This is the guiding thought when creating visual guidelines for a brand.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
