Gallo en Fuego
Gallo en Fuego is a men's apparel company, embodies the heroism of Firefighters. Their rugged line of gear for men includes belts and wallets made from decommissioned fire hoses made in the USA.
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Strategy
Branding
Design
UI / UX
Social
Content
Campaigns
Amplify awareness, allure consumers, and generate leads.
The challenges for this project were to create a more friendly and familiar tone of voice and to make a better user experience. Also, had to consider the need to improve search engine visibility by designing ideas pages to help the target audience discover the service. from a birdie detail.
Gear With A Past
The slogan 'Gear with a Past' was created to highlight the use of recycled fire hose in products and celebrate firefighters.
Brand Identity
Innovative Brand Storytelling
Care was given to create a visual identity that scales and co-brands well. The visual storytelling is evocative and clear to capture the spirit of the Gallo en Fuego brand. Brand messaging focuses on charity, heroism, eco-friendly products, durability, and rugged style.
Typography
Website
One of a Kind Design
Designed beautiful, enticing user-interface that grabs the attention of target consumers and makes the Gallo en Fuego brand pop! Producing a cutting-edge design that really had the necessary wow factor was the main priority working with Gallo en Fuego.
UI Design
Crafted for Experience
The design experience of the website mirrors Gallo en Fuego's charitable approach to fashion and the rugged styling of each product. Implementing clear interactions with clean design elements, the website seamlessly aligns with the Gallo en Fuego brand and its goals.
e-Commerce
Designed with revenue in mind
Social Media
Sparking Influential Conversations
In order to promote and launch the Gallo brand, social media campaigns and strategies were implemented across all major platforms. Instagram and Tumblr were utilized to tell the Gallo brand story and showcase products in a visually engaging way that's pleasing to the eye. Facebook and Twitter were also utilized to interact with customers and promote products, trunk shows, events, blog content, photo shoots, contents, lookbooks, etc.
＠GalloenFuego
![GalloBooth_2963_Sepia[2].jpg](https://images.squarespace-cdn.com/content/v1/54c0786ee4b0d04c133a02f3/1550548169895-IGEWXLT6IVKOBBB97J7L/GalloBooth_2963_Sepia%5B2%5D.jpg)
Photography
Capturing the Brand Story
Marketing Collateral
Cultivating Lasting Impressions
Created various marketing collateral from wallet inserts to catalogs to business cards. In addition, experiential marketing tactics were utilized to further immerse target consumers with the brand.
Business Cards
All business cards created sported a ‘rugged, rustic’ style contributing to a more unified and streamlined look. This assisted in establishing brand consistency across all touch points making the Gallo brand increasingly recognizable and deepening its impact on target audiences.
Trade Show Exhibits +
Style Look Books
Experiential Marketing
Created an immersive trade show exhibit designed to stand out in a large crowd and bring the Gallo brand to life. The custom designed exhibit presented a professional, unified appearance that met all brand goals and budgets.
Styles Look Book
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