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Gallo en Fuego

Gallo en Fuego is a men's apparel company, embodies the heroism of Firefighters. Their rugged line of gear for men includes belts and wallets made from decommissioned fire hoses made in the USA.

 

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Role

Digital Strategy
Creative Direction
Brand Development
Graphic Design
UI / UX Design
Digital Marketing

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Industry

Apparel & Accessories
Men's Fashion

 
 
 

Amplify awareness, allure consumers, and generate leads.

The challenges for this project were to create a more friendly and familiar tone of voice and to make a better user experience. Also, had to consider the need to improve search engine visibility by designing ideas pages to help the target audience discover the service. from a birdie detail.

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Gear With A Past

The slogan 'Gear with a Past' was created to highlight the use of recycled fire hose in products and celebrate firefighters.

 
 

Brand Identity

Innovative Brand Storytelling

Care was given to create a visual identity that scales and co-brands well. The visual storytelling is evocative and clear to capture the spirit of the Gallo en Fuego brand. Brand messaging focuses on charity, heroism, eco-friendly products, durability, and rugged style.

 
 
 

  Typography

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Website

One of a Kind Design

Designed beautiful, enticing user-interface that grabs the attention of target consumers and makes the Gallo en Fuego brand pop! Producing a cutting-edge design that really had the necessary wow factor was the main priority working with Gallo en Fuego.

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UI Design

Crafted for experience

The design experience of the website mirrors Gallo en Fuego's charitable approach to fashion and the rugged styling of each product. Implementing clear interactions with clean design elements, the website seamlessly aligns with the Gallo en Fuego brand and its goals.

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eCommerce

Designed with revenue in mind

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Social Media

Sparking Influential Conversations

In order to promote and launch the Gallo brand, social media campaigns and strategies were implemented across all major platforms. Instagram and Tumblr were utilized to tell the Gallo brand story and showcase products in a visually engaging way that's pleasing to the eye. Facebook and Twitter were also utilized to interact with customers and promote products, trunk shows, events, blog content, photo shoots, contents, lookbooks, etc.

 


@GalloenFuego

 
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Photography

 
 
 
 

Marketing

Cultivating Lasting Impressions

Created various marketing collateral from wallet inserts to catalogs to business cards. In addition, experiential marketing tactics were utilized to further immerse target consumers with the brand.

 
 
 

Print Design

All brand assets created sported a ‘rugged, rustic’ style contributing to a more unified and streamlined look. This assisted in establishing brand consistency across all touch points making the Gallo brand increasingly recognizable and deepening its impact on target audiences.

BUSINESS CARDS
Business Card
WALLET INSERTS
Wallet Insert
 
 

 Print Design

Gear With A Past

All brand assets created sported a ‘rugged, rustic’ style contributing to a more unified and streamlined look. This assisted in establishing brand consistency across all touch points making the Gallo brand increasingly recognizable and deepening its impact on target audiences.

Material Storytelling  We created brand collateral from hang tags and catalogs to email designs and business cards. All of the assets were designed to share the same clean, modern look and voice. Our unified look and feel has established brand consistency across all touch points, deepening the brand's impact on the target audience.
 
 

Experiential Marketing

Created an immersive trade show exhibit designed to stand out in a large crowd and bring the Gallo brand to life. The custom designed exhibit presented a professional, unified appearance that met all brand goals and budgets.

TRADE SHOW EXHIBIT

 
 
 
 

STYLE LOOK BOOK

 
 

 
 
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