Tots Bistro
Tots Bistro is an innovative New American restaurant concept in Boulder, Colorado that adds a gourmet twist to the classic tater tot.
Strategy
Branding
Design
Social
Campaigns
01
╱ Brand Development
Refreshed & Renewed Persona
Crafted a new, more immersive and inspiring brand persona that's both beautiful and impactful.
The Tots brand image needed a major overall, therefore, a fresh, more modern brand identity was constructed. The new brand experience ties to the refinement and character of the bistro interior, the uniqueness of the service, and the niche industry.
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Brand (New) Design
Logo Redesign
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The orginal logo, which exhibited a childlike and outdated appearance, needed to be modernized. In result, the new logo design features clean lines with a simple graphic for a minimalistic, modern feel. The main allure of the restaurant (the food) needed to be highlighted in the branding, therefore, the color of tater tots (yellow) was incorporated into the logo.
02
╱ Visual Identity
Building a flexible, modern visual identity system.
Style Guidelines
Combined purposeful layouts, fonts, and consistent color palettes to create a cohesive design system for the Tots branding. Unique image treatment and custom iconography ensure consistent application of the brand identity throughout the site.
Iconography
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Developed a custom icon set to be used throughout the customer journey. Leveraging the forms of the brand mark, the icons evoke a fun and inviting feeling.
SLATE GREY #91a4af
Midnight Slate #232428
Yellow Gold #fed308
“I take pride in my work and would never attach my name to a project that was done with minimal effort. Therefore, I utilize all the tools I have available to design, visualize, and refine every detail of every brand I create to be extraordinary. Tots was no exception.”
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AJaye Ranes
Founder @ AR Digital Design
03
╱ Marketing
Amplifying community presence.
In terms of marketing, the ultimate goal was to grab the attention of college students and local Boulder residents and convert them into loyal patrons. Market research methods and social media marketing tactics played a major role in helping to increase the overall customer base as well as introduce the new restaurant to the community.
Market Research
Conducted various research methods to collect important data. Useful knowledge of target consumers was gained for collected data and later utilized to focus marketing efforts.
━━ Surveys
━━ Questionnaires
━━ Mobile App Polling
Social Media Strategy
Engaged with college students and local residents via social media platforms using various marketing tactics. Tactics utilized helped spread the word of the new restaurant in town and increase overall customer base.
━━ Ad Campaigns
━━ Influencer Engagement
━━ Instagram Promos
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