Tots Bistro is a New American specialty restaurant in Boulder, Colorado offering innovative and gourmet options to the classic tater tot.
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Marketing
Boasting a consistent and current presence in the media, Casselman's is a staple in Denver nightlife and remains one of the city’s most prominent live concert venues. With over 10,000 square feet of event space in the trendy RiNo district, Casselman’s is more than just a bar. It's also an ideal destination for a robust meal, a concert or a private party.
2 Red Hens
2 Red Hens offers beautiful products for Mother and Baby – from trendy diaper bags to innovative products that solve some problems that come with parenthood.
Strategy
Branding
Design
UI / UX
Content
Vintage Chic for Modern Mamas
Challenge
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Expand brand awareness and establish online presence.
Redesign and develop new e-Commerce website with new brand identity.
Increase brand awareness using social media channels and direct traffic to website.
Solution
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Create a clean, simple, and elegant brand identity.
Design a beautiful, bespoke responsive eCommerce website.
Increase leads and sales via digital marketing and strategic landing page design.
Outcome
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Crafted a comprehensive visual identity.
Developed a unique brand experience that reflects the core essence of the 2 Red Hens brand.
Expanded brand outreach through various online media channels.
01
╱ Brand Development
More than just a standard logo.
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UX Strategy
Crafted a new, more immersive and inspiring brand persona that's both beautiful and impactful.
Comprehensive care was given to create this new visual identity for Red Hens. The clients initially called in with a request for a new brand identity and development began immediately on a complete brand system.
Told the Red Hens brand story through a bold new identity & a robust online experience.
Logo Design
"Vintage-style" doesn't have to be tiresome and boring...a traditional serif typeface, when paired with a contemporary design, creates a powerful impression. By adding a modern touch to the preexisting "vintage chic" persona of the brand, a new tone was created that really set them apart and positioned them well for growth.
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Alluring Digital Content
Lured in customers with remarkable content. Spread benefits and attracted new visitors and leads to the brand through valuable and consistent strategic content marketing.
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02
╱ Digital Marketing
Content Marketing
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Captivating Creative Content
Engaging with consumers online means having a conversation. It means providing branded content in real time that's alluring. By designing a comprehensive social media engagement strategy and creating captivating content, we were able to connect the 2 Red Hens brand with their target audiences and built lasting credibility.
Social Media
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Social Enagement Strategy
Being successful in social media requires strategic planning that focuses on amplifying engagement, broadening audiences, and positioning brands in the market. In result, strategic planning was implemented to build awareness, increase the loyalty of the brand community, and drive eCommerce sales.
03
╱ UI Design
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Crafted for the digital world.
Established two main goals for the website: increase conversions and demonstrate high-end design in engineering. In an effort to build a better-informed strategy, a site audit was performed on several consumer fashion manufacturers who emphasize strong design. This research step provided insight into what seemed to work, as well as what didn’t, in featuring technical aspects of top-tier products. We used a very clean design and subtle movement to highlight the aesthetic appeal of each featured product.
Modern interface meets
classic style.
Established two main goals for the website: increase conversions and demonstrate high-end design in engineering. In an effort to build a better-informed strategy, a site audit was performed on several consumer fashion manufacturers who emphasize strong design. This research step provided insight into what seemed to work, as well as what didn’t, in featuring technical aspects of top-tier products. We used a very clean design and subtle movement to highlight the aesthetic appeal of each featured product.
04
╱ eCommerce Website
─Strategically designed shopping experience.
Crafted a new, more immersive and inspiring e-Commerce experience that's both beautiful and impactful on the user.
Crafted user experience to showcase the brand, incorporate eCommerce best practices, and build a streamlined shopping experience. Included high-quality images so that shoppers will be able to visualize and see the details of the products. In doing so, the versatility of Red Hen’s products was highlighted.
Effective eCommerce begins with a finely tuned navigation, a welcoming user experience & eye catching online merchandising.
eCommerce Features
Strategically added various eCommerce specifc features (similar to that of Shopify) to boost sales and peromance on the site.
Lifestyle merchandise photography
Personalized banners for unique appearance
Search engine optimized landing page
Dynamic product cross-linking
Blending product & lifestyle imagery
Featured product spotlights
Thoughtful User Experience Design
Impactful website design developed to allure.
The UX strategy was driven by the goal of opening a conversation with consumers and hooking them onto the brand. The website concept consists of a modular system to remain flexible for future iterations.
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Digital Strategy
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Built a strong digital presence that included both brand engagement as well as a powerful eCommerce solution. For instance, a combination of social media content, crafty imagery, and honest storytelling was utilized to continuously inspire and empower the target audience.
"The website tells its story beautifully and concisely via immersive content and a delightful user experience, and, in so doing, educates the consumer quickly and significantly on what the brand is all about."
AJaye Ranes
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Founder @ AR Digital Design
Product Design
What does it mean to focus on the customer experience of eCommerce? One contributing factor is how we present the product throughout the user journey from browsing to purchase. The e-Commerce site's product listing and product detail pages are designed to provide context and motivation through original creative content, such as videos, trends, collection call-outs, and branded imagery.
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User Experience (UX)
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05
Mobile Design
05
╱ Responsive Design
─Designed to be stunning & functional on every platform.
Crafted a new, more immersive and inspiring e-Commerce experience that's both beautiful and impactful on the user.
Crafted user experience to showcase the brand, incorporate eCommerce best practices, and build a streamlined shopping experience. Included high-quality images so that shoppers will be able to visualize and see the details of the products. In doing so, the versatility of Red Hen’s products was highlighted.
UX Strategy
Impactful website design developed to allure.
The UX strategy was driven by the goal of opening a conversation with consumers and hooking them onto the brand. The website concept consists of a modular system to remain flexible for future iterations.
Responsive Design
Bold, effortless mobile layouts power engagement and brand appeal. The mobile experience is simple to use while keeping the integrity of the desktop’s immersive and engaging atmosphere.
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Recent Projects
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Memory Lane is a vintage salon and bridal boutique that offers a variety of beauty and wedding services. Memory Lane’s entire website was redesigned from the ground up based on the insights discovered in research paired with Memory Lane’s business goals and positioning. AR Digital Design was there every step of the way from planning and content strategy through visual design and site development. As always, Memory Lane’s website was designed to look and work great on any device.
Gallo en Fuego
Gallo en Fuego is a men's apparel company, embodies the heroism of Firefighters. Their rugged line of gear for men includes belts and wallets made from decommissioned fire hoses made in the USA.
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Strategy
Branding
Design
UI / UX
Social
Content
Campaigns
Amplify awareness, allure consumers, and generate leads.
The challenges for this project were to create a more friendly and familiar tone of voice and to make a better user experience. Also, had to consider the need to improve search engine visibility by designing ideas pages to help the target audience discover the service. from a birdie detail.
Gear With A Past
The slogan 'Gear with a Past' was created to highlight the use of recycled fire hose in products and celebrate firefighters.
Brand Identity
Innovative Brand Storytelling
Care was given to create a visual identity that scales and co-brands well. The visual storytelling is evocative and clear to capture the spirit of the Gallo en Fuego brand. Brand messaging focuses on charity, heroism, eco-friendly products, durability, and rugged style.
Typography
Website
One of a Kind Design
Designed beautiful, enticing user-interface that grabs the attention of target consumers and makes the Gallo en Fuego brand pop! Producing a cutting-edge design that really had the necessary wow factor was the main priority working with Gallo en Fuego.
UI Design
Crafted for Experience
The design experience of the website mirrors Gallo en Fuego's charitable approach to fashion and the rugged styling of each product. Implementing clear interactions with clean design elements, the website seamlessly aligns with the Gallo en Fuego brand and its goals.
e-Commerce
Designed with revenue in mind
Social Media
Sparking Influential Conversations
In order to promote and launch the Gallo brand, social media campaigns and strategies were implemented across all major platforms. Instagram and Tumblr were utilized to tell the Gallo brand story and showcase products in a visually engaging way that's pleasing to the eye. Facebook and Twitter were also utilized to interact with customers and promote products, trunk shows, events, blog content, photo shoots, contents, lookbooks, etc.
＠GalloenFuego
![GalloBooth_2963_Sepia[2].jpg](https://images.squarespace-cdn.com/content/v1/54c0786ee4b0d04c133a02f3/1550548169895-IGEWXLT6IVKOBBB97J7L/GalloBooth_2963_Sepia%5B2%5D.jpg)
Photography
Capturing the Brand Story
Marketing Collateral
Cultivating Lasting Impressions
Created various marketing collateral from wallet inserts to catalogs to business cards. In addition, experiential marketing tactics were utilized to further immerse target consumers with the brand.
Business Cards
All business cards created sported a ‘rugged, rustic’ style contributing to a more unified and streamlined look. This assisted in establishing brand consistency across all touch points making the Gallo brand increasingly recognizable and deepening its impact on target audiences.
Trade Show Exhibits +
Style Look Books
Experiential Marketing
Created an immersive trade show exhibit designed to stand out in a large crowd and bring the Gallo brand to life. The custom designed exhibit presented a professional, unified appearance that met all brand goals and budgets.
Styles Look Book
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Brainetics
Making math fun through clever design. Brainetics is an educational game that teaches you to use your brain more efficiently to process and memorize information so you can do amazing things with math and memory. Brainetics has been featured on ABC's 20/20 and has won numerous awards like Parent's Choice and Mom's Best Winner.
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Strategy
Branding
Design
Social
Marketing
Challenge
Expand brand awareness and establish online presence.
Redesign website and overall brand identity.
Increase brand awareness using social media channels and direct traffic to the website.
Solution
Developed and optimized a responsive website with strategically placed CTAs.
Implemented various social media campaigns to increase engagement and drive traffic to the website.
Increased brand awareness using social media channels.
Outcome
Brought brand vision to life via upgraded visual identity.
New digital experience resulted in an increase in incoming traffic to the website.
Saw an increase in leads generated, supported by a strategy for continued growth.
Brand Identity
Designed to Make Math Fun
The concept of having “having fun while learning” is deeply rooted in the Brainetics brand and is showcased in its visual identity. Vivid colors were incorporated into the new brand identity to represent its fun nature.
Logo Design
The new logo is simple, yet recognizable and good looking. The logo follows the same brand color guideline and looks fresh & modern.
Brand Colors ╳ Style Guidelines
Iconography
As a visual aid to the brand’s focus on education and the unique design elements of the website, custom iconography was created. The series of icons elegantly communicates every detail and makes information easily digestible and entertaining.
Website
Designed & Developed
for Education
Crafted a kid-friendly website that adjusts seamlessly between platforms and engages users in the content. Pages were designed to not only be informative but also showcase the fun nature of the brand.
UI Design
The new website is simple, yet recognizable and good looking. The site follows the same brand color guideline as the logo making it feel fresh & modern.
Interactive content, vivid visuals, and responsive design.
Digital Strategy
Amplifying Brand Voice
With an integrated, cross-channel strategy, the power of social media was leveraged by producing imagery, curating content, and distributing it across online media channels to build audiences, increase traffic, and drive sales.
Content that excites
Created a suite of social and digital content to help communicate the value of the brand’s product across all channels in a unified and aspirational way. Designed social content to feel bright and exciting to mimic the brand itself and inspire a desire to learn.
Enticing content equals engaged consumers.
Visual Storytelling
It’s not just about publishing cute photos, you have to put thought into what’s the best visual way of representing the brand online. The first thing audience sees when interacting with your brand on social media is your brand’s photos and videos – first, they see the photo, then (if it’s intriguing enough) they read the copy. This is the guiding thought when creating visual guidelines for a brand.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Recent Projects
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