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Web Design

Memory Lane

Memory Lane

Memory Lane is a vintage salon and bridal boutique that offers a variety of beauty and wedding services. Memory Lane’s entire website was redesigned from the ground up based on the insights discovered in research paired with Memory Lane’s business goals and positioning. AR Digital Design was there every step of the way from planning and content strategy through visual design and site development. As always, Memory Lane’s website was designed to look and work great on any device.

Styles by Misty Dawn

Styles by Misty Dawn

 

Styles by Misty Dawn

Professional beauty stylist based in Denver, Colorado offering wedding, fashion, and salon services. With a fresh, modern aesthetic combined with a passion for making women look and feel their best, Misty creates hair and makeup styles fit for the runway.

 

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Role

Discovery & Strategy
Social Media Marketing
Content Creation
Creative Direction
Project Management
Design & Development

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Industry

Hair & Beauty
Fashion & Editiorial

 
 
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Branding

Bright & Beautiful

Designed a brand that's not only beautiful but impactful.

Designed overall brand image, crafted brand guidelines, iconography, logo marks, booklets, and more to ensure that each customer touch point felt fresh. Patterns, icons, typography, and color palettes were designed and selected to reinforce the sophisticated, chic style of the brand.

 
 
 
 
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Website

Elegant & Functional Design

Fresh and clean with subtle design touches, the website embodies the brand at every click. The initial process was about adapting colors from the initial brand guidelines, imagery, contents and components, translating into digital solutions. It was important that the website really reflected the right aura of Misty and the brand as a whole. 

 
 
 
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Digital Content

Designed for Engagement

Created visuals and content that demand attention.

The website showcases beautiful visuals that grab the attention of target consumers and makes the brand pop! In addition to stunning imagery, a content strategy was set for photos and copy - elevating digital brand communication.

 
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UX Strategy

Beautiful, on any device.

It was imperative that the website provide an exceptional user experience on mobile devices, iPads, and tablets. To accommodate this, the site was designed for various platforms.

 

Mobile Optimized

Built a mobile ready website that's quick, easy and enjoyable while keeping with the seemless, clean design.

Responive Layout

Responsive design techniques were utilized that allow the website to adapt to any device, regardless of screen size.

 
 
 

 
Recent Projects
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casselmans


Casselman's
Strategy | Marketing | Branding 

View Case Study ➔


2 Red Hens
Marketing | Branding | Website 

View Case Study ➔
 
 

Casselman's

Casselman's

Boasting a consistent and current presence in the media, Casselman's is a staple in Denver nightlife and remains one of the city’s most prominent live concert venues. With over 10,000 square feet of event space in the trendy RiNo district, Casselman’s is more than just a bar. It's also an ideal destination for a robust meal, a concert or a private party.

Gallo en Fuego

Gallo en Fuego

 

Gallo en Fuego

Gallo en Fuego is a men's apparel company, embodies the heroism of Firefighters. Their rugged line of gear for men includes belts and wallets made from decommissioned fire hoses made in the USA.

 

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Role

Digital Strategy
Creative Direction
Brand Development
Graphic Design
UI / UX Design
Digital Marketing

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Industry

Apparel & Accessories
Men's Fashion

 
 
 

Amplify awareness, allure consumers, and generate leads.

The challenges for this project were to create a more friendly and familiar tone of voice and to make a better user experience. Also, had to consider the need to improve search engine visibility by designing ideas pages to help the target audience discover the service. from a birdie detail.

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Gear With A Past

The slogan 'Gear with a Past' was created to highlight the use of recycled fire hose in products and celebrate firefighters.

 
 

Brand Identity

Innovative Brand Storytelling

Care was given to create a visual identity that scales and co-brands well. The visual storytelling is evocative and clear to capture the spirit of the Gallo en Fuego brand. Brand messaging focuses on charity, heroism, eco-friendly products, durability, and rugged style.

 
 
 

  Typography

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Website

One of a Kind Design

Designed beautiful, enticing user-interface that grabs the attention of target consumers and makes the Gallo en Fuego brand pop! Producing a cutting-edge design that really had the necessary wow factor was the main priority working with Gallo en Fuego.

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UI Design

Crafted for experience

The design experience of the website mirrors Gallo en Fuego's charitable approach to fashion and the rugged styling of each product. Implementing clear interactions with clean design elements, the website seamlessly aligns with the Gallo en Fuego brand and its goals.

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eCommerce

Designed with revenue in mind

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Social Media

Sparking Influential Conversations

In order to promote and launch the Gallo brand, social media campaigns and strategies were implemented across all major platforms. Instagram and Tumblr were utilized to tell the Gallo brand story and showcase products in a visually engaging way that's pleasing to the eye. Facebook and Twitter were also utilized to interact with customers and promote products, trunk shows, events, blog content, photo shoots, contents, lookbooks, etc.

 


@GalloenFuego

 
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Photography

 
 
 
 

Marketing

Cultivating Lasting Impressions

Created various marketing collateral from wallet inserts to catalogs to business cards. In addition, experiential marketing tactics were utilized to further immerse target consumers with the brand.

 
 
 

Print Design

All brand assets created sported a ‘rugged, rustic’ style contributing to a more unified and streamlined look. This assisted in establishing brand consistency across all touch points making the Gallo brand increasingly recognizable and deepening its impact on target audiences.

BUSINESS CARDS
Business Card
WALLET INSERTS
Wallet Insert
 
 

 Print Design

Gear With A Past

All brand assets created sported a ‘rugged, rustic’ style contributing to a more unified and streamlined look. This assisted in establishing brand consistency across all touch points making the Gallo brand increasingly recognizable and deepening its impact on target audiences.

Material Storytelling  We created brand collateral from hang tags and catalogs to email designs and business cards. All of the assets were designed to share the same clean, modern look and voice. Our unified look and feel has established brand consistency across all touch points, deepening the brand's impact on the target audience.
 
 

Experiential Marketing

Created an immersive trade show exhibit designed to stand out in a large crowd and bring the Gallo brand to life. The custom designed exhibit presented a professional, unified appearance that met all brand goals and budgets.

TRADE SHOW EXHIBIT

 
 
 
 

STYLE LOOK BOOK

 
 

 
 
Related Works

New stunning projects for our amazing clients.

 


Styles by Misty Dawn
Marketing | Branding | Website 

View Case Study ➔


Brainetics
Marketing | Branding | Website 

View Case Study ➔
 
 
 
 

Brainetics

Brainetics

 

Brainetics

Making math fun through clever design. Brainetics is an educational game that teaches you to use your brain more efficiently to process and memorize information so you can do amazing things with math and memory. Brainetics has been featured on ABC's 20/20 and has won numerous awards like Parent's Choice and Mom's Best Winner.

 

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Services Provided
  Strategy   Branding   Website   Marketing

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Role

Discovery & Strategy
Visual Identity
Design & UI
Digital Strategy
Social Media Marketing
Project Management
Content Strategy & Production

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Industry

Education & Learning
Consumer Products

 
 
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Challenge

Expand brand awareness and establish online presence.

Redesign website and overall brand identity.

Increase brand awareness using social media channels and direct traffic to the website.


Solution

Developed and optimized a responsive website with strategically placed CTAs.

Implemented various social media campaigns to increase engagement and drive traffic to the website.

Increased brand awareness using social media channels.


Outcome

Brought brand vision to life via upgraded visual identity.

New digital experience resulted in an increase in incoming traffic to the website.

Saw an increase in leads generated, supported by a strategy for continued growth.

 
 
 
Brand Identity

Making math fun through brand experience

The concept of having “having fun while learning” is deeply rooted in the Brainetics brand and is showcased in its visual identity. Vivid colors were incorporated into the new brand identity to represent its fun nature.

 
 
 
 
 

Logo Design

The new logo is simple, yet recognizable and good looking. The logo follows the same brand color guideline and looks fresh & modern.

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Style Guidelines

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Iconography

As a visual aid to the brand’s focus on education and the unique design elements of the website, custom iconography was created. The series of icons elegantly communicates every detail and makes information easily digestible and entertaining.

 
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Website

Designed & developed for education

Crafted a kid-friendly website that adjusts seamlessly between platforms and engages users in the content. Pages were designed to not only be informative but also showcase the fun nature of the brand.

 
 
 
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UI Design

The new website is simple, yet recognizable and good looking. The site follows the same brand color guideline as the logo making it feel fresh & modern.

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Digital Strategy

Amplifying brand voice

With an integrated, cross-channel strategy, the power of social media was leveraged by producing imagery, curating content, and distributing it across online media channels to build audiences, increase traffic, and drive sales.

Interactive content , vivid visuals, and responsive design.

 
 
 
 

Enticing content equals engaged consumers.

 

Content the excites

Created a suite of social and digital content to help communicate the value of the brand’s product across all channels in a unified and aspirational way. Designed social content to feel bright and exciting to mimic the brand itself and inspire a desire to learn.

 
 
 
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Visual Storytelling

It’s not just about publishing cute photos, you have to put thought into what’s the best visual way of representing the brand online. The first thing audience sees when interacting with your brand on social media is your brand’s photos and videos – first, they see the photo, then (if it’s intriguing enough) they read the copy. This is the guiding thought when creating visual guidelines for a brand.

 
 

 
 
Recent Projects
⎯⎯⎯⎯⎯


Styles by Misty Dawn
Marketing | Branding | Website 

View Case Study ➔


Gallo en Fuego
Marketing | Branding | Website 

View Case Study ➔